Technology that will Transform the Apparel Industry, Benefit Consumers

In an age where new technologies for computers and media continually emerge, the apparel industry hasn’t seen much innovation, until now. A small Seattle company introduced a brand new product that will change the way we think about clothing.

Seattle, WA March 1, 2011- Fashion clothing store Zebra Club announced the creation of a limited edition sweatshirt, which is the world’s first Natural Skin Fabric™ and incorporates the revolutionary PerfectDry™ technology. The technology enables natural fabrics, for the first time ever, to have waterproof qualities and to be super stain resistant without losing any of its most prized characteristics of breathability and soft hand.

Zebra Club is celebrating its 25 Year Anniversary by offering an exclusive sweatshirt. The sweatshirt, coming in two different styles, will be available to purchase March 4, 2011 at the Seattle and Bellevue Zebra Club retail stores, as well as online. With only a limited amount being made, each piece will be hand marked with a number. PerfectDry™ chose to collaborate with Zebra Club on this special project because of the store’s legacy in providing the latest fashion designs and setting the stage for unique fashion trends.

“The idea for PerfectDry™ grew out of a simple desire to retain the benefits of synthetic fibers in a natural fiber product. Similar to your own skin, PerfectDry™ technology offers waterproof qualities, yet remains breathable,” says CEO of PerfectDry™ Richard Edwards.

Because garments that have been treated with PerfectDry™ don’t absorb any liquid, they are super stain resistant, antibacterial and remain odor free. Consumers will end up having to wash treated garments less frequently, and it will significantly reduce drying time. PerfectDry™ also reduces carbon footprints as it requires fewer washes and less detergent. Using natural fabrics as opposed to synthetic materials is a more sustainable practice.

“This technology is truly amazing. Any kind of liquid or sweat does not absorb into these sweatshirts. I can see our Zebra Club customers being very receptive to the many benefits of PerfectDry™. This technology can make a huge impact on the entire apparel industry- it’s a game changer. Zebra Club is honored to be chosen as the first store to provide PerfectDry™ technology,” says Zebra Club store manager Tommy de Vera.

The Zebra Club 25 Year Anniversary Sweatshirts will sell for $85 each, with colors ranging from black, heather and rust. This product was made in the USA. To see PerfectDry™ capabilities, visit www.youtube.com/user/zebraclubstores. Samples available upon request for press only.

 

About Zebra Club

Zebra Club is a cutting-edge retail store offering fashionable clothing and accessories for today’s men and women. Launched in 1985 under International News, Inc., it was the first store in the U.S. to introduce the fashion laboratory concept. www.zebraclub.com

 

About PerfectDry™

PerfectDry™ is an innovative waterproof patented innovation and ingredient brand dedicated to one purpose – perfecting the performance of natural fabrics, without losing any of their inherent comfort and breathability characteristics.

 

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Contact:
Julia Rice
Director of Communications
SHAH SAFARI, Inc.
14 West Roy St.
Seattle, WA 98119
T. 206-336-9436 Direct
T. 206-282-6122 Ext.436
F. 206-282-4258
E. julia@shahsafari.com